Team - HOME Habitat On Mother Earth

Our Story

HOME is owned and run by its founder Artur Moustafa and by Sezar M Näsvall. Two brothers who share a childhood dream of better living conditions for the inhabitants of our world, non-pollutive infrastructure and all other types of not-yet-possible solutions to man-made problems that children dream of and see.

The Idea of HOME came to Artur in 2007 when he was still working with furniture production and it dawned on him that there were more chairs in the world than people. Designers had a responsibility to design products, services and systems that allowed consumers to make a difference without having to make an effort.

The Team

Artur Moustafa
CEO & Founder

Entrepreneur & award winning product designer with 17 years of product & service development experience. Has worked with sustainable & social topics in different sectors for 10 years including work with sustainable urban development.

‘People say people don’t care about other people or the environment. I believe it is easier to care when you have the means to make a difference. With HOME you can help create a better world for all whilst enjoying personal benefits such as healthy food at the same time as you help increase the global bio-capacity. Making a difference has never been as easy as it will be when HOME is operational’

Sezar M Näsvall
CTO, acting CFO & Co-founder

Graduated in Environmental Engineering in autumn 2004. During his academic studies, he co-authored two scientific papers on the biological and mechanical properties of activated carbon regarding removal of harmful pollution in air. He has held positions at Vattenfall & Fortum working with hydro-power and dams, handling tasks such as portfolio management risk analysis & large and small scale investment projects, investment and maintenance planning.

‘With a degree in environmental engineering, it felt natural to join a project that involves improving living standards directly and helps improving our environment. This project is a low hanging fruit in humanity’s quest to improve their living environment and may even be the only right way to make use of the power that will come from our coming AI-society’

Gadis Tandiyoputri
Environmental Specialist

Graduated from Linnaeus University with a master of science degree in Bio-energy Technology. Her skill sets include knowledge and skills in renewable and sustainable energy systems. She also studied biomass resource assessment, logistics and supply chain management, as well as being a biology scholar studying the fields of microbiology, plants and the environment.

Joachim Bongers
Aquaponics digitalization & automation specialist

Joachim has 8 years of experience designing, building and maintaining indoor & outdoor aquaponics systems. He has developed a bio-eco slow raw fish food, developed IoT & AI integrations for monitoring and controlling aquaponic systems. His work also includes research in biological solar panels, lecturing about the subjects of Aquaponics and Plant Microbial Fuel cells.

Advisory board

Kennet Jonsson - Senior Advisor, formerly head of sourcing at IKEA and now running GPS Consulting Group, spent 33 years as business developer for IKEA, 22 years of which were abroad in an expat role. Kennet brings in considerable experience both from sourcing the right components to the right prices at the correct quality level through his extensive network. After retiring from IKEA, Kennet started GPS Consulting Group and have today representatives in 23 Country (to mention a few China, India, Malaysia, Vietnam, Indonesia, Singapore, Poland, Bulgaria, Ukraine, UK, the Scandinavian countries and the Baltic states). Kennet works with many different companies in different roles, for instance as Senior Advisor to one of the biggest real-estate companies in Sweden.